I am a Marketing Communication Manager, communication graduate, and content creator based in Bali, with a strong focus on brand storytelling, strategic communication, and destination marketing.

Traveling has always shaped how I see the world and how I communicate. Beyond personal exploration, travel allows me to observe human behavior, culture, and emotion, all of which influence how meaningful stories are crafted. When routine work becomes repetitive, exploration helps me reset perspective, refine creativity, and reconnect with purpose.

I believe movement inspires clarity, and strong communication begins with understanding experiences from the ground level.

Brand Storytelling and Digital Communication

Photography and writing are my core storytelling tools. Through visual and written narratives, I translate experiences into content that feels authentic, relevant, and emotionally engaging. My work is curated and shared through digital platforms, particularly social media, where storytelling meets strategic communication.

I view social media as a powerful marketing communication channel. It is a space where brand identity, lifestyle, and messaging intersect naturally. Through content creation, I aim to build trust, strengthen brand presence, and create meaningful connections between brands and audiences.

Living in Bali provides continuous inspiration. The island’s cultural depth, hospitality landscape, and tourism ecosystem offer endless narratives that align with destination branding and lifestyle communication.

Education and Professional Experience

I hold a Bachelor’s degree in Communication from Atma Jaya, with a strong academic foundation in public relations, media communication, and branding.

Professionally, I work as a Marketing Communication Manager at a five star hotel located within the Indonesia Tourism Development Corporation tourism area. In this role, I manage brand communication strategies, marketing campaigns, content direction, and digital presence to ensure consistent brand positioning and meaningful guest engagement.

My experience in the hospitality industry has strengthened my understanding of integrated marketing communication, destination branding, and experiential storytelling within a competitive tourism environment.

Professional Values

I believe effective marketing communication is built on clarity, consistency, and authenticity. Strong brands are not only seen, but felt. Through strategic storytelling, content creation, and communication planning, I aim to create narratives that resonate, inspire trust, and deliver long term value.